Project Overview
We created a campaign as refined as the cocktails it led to. With a city-wide hunt for hidden clues, we teased Amsterdam’s most curious cocktail lovers through Meta ads – all pointing to the hidden gem that is Door74.
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Results
The city played along. Clues dropped via Meta ads led cocktail lovers through the hunt. They followed the trail, shared the journey and ended up exactly where we wanted them. Inside Door74, drink in hand.
Conclusion
A mysterious treasure hunt took over the streets of Amsterdam. At the end of every clue stood one destination: Door74.
